Wednesday, 10 December 2008
The Association of Online Publishers recently published their report in to B2B digital content for business decision makers. The report looks at the importance and credibility of business websites across a range of industries as a preferred medium for work related information. The report highlights several important findings.
B2B websites are ubiquitous among business decision makers, 97% stated that this is the media most used for work
60% ranked business websites as an essential source of information in their work
60% consider business websites as providing information that they couldn’t get elsewhere
The survey further revealed that 82% of all business decision makers use at least one B2B digital delivery mechanism for work, rising to 91% among regular B2B websites users. Email alerts/newsletters are the most popular (51%).
You can read more about the report on the AOP website.
Freshpoint Media can provide your company with B2B websites to improve your company profile and generate new business. We also provide managed email newsletter services to communicate regularly with your customers and visitors.
For more information drop us a line.