Freshpoint Media re-branding process 3
Saturday, 20 September 2008
Following the second stage of re-branding the Freshpoint Media logo, the last stage involved reviewing and discussing with various outside people their thoughts of the logos. From this we narrowed down the font, colour and layout of the logo to a final image.
The final design uses the test tube feature we used in the early designs to act as a bright and playful icon of media and web development. The colour is vibrant and connects the under-word 'media'. to the rest of the logo. The main word 'freshpoint' was give a soft gradient and bevel to make the text more interesting and depth. Using these basic colour groups the logo can easily be re-sized and remains readable and can be inverted to work on an white background and various grey scales.
If you have any comments or would like to discuss reviewed and re-branding your own business logo, drop us a line.